The Pzifer $4 End Run

A few senators have now gotten into the scrum going on with Pfizer basically  blocking the generic release of Lipitor.    How Pfizer did this is pretty impressive.  By lowering the price to $4 and making that deal available to pharmacies and insurance companies, they effectively shut out the competition by price.   These techniques are not new.  Some pharmaceutical companies just pay off the generic company NOT to go ahead with the making the generic.  I don’t think Pfizer did anything illegal and at least it does give patients a pretty darn good drug for only $4 a month.  Now let’s see if they keep that price  for a while.   I also wonder how they can afford this when the drug used to have an average wholesale price over $100. Hmmm.

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  1 comment for “The Pzifer $4 End Run

  1. Daniel
    March 1, 2012 at 11:53 am

    I think that that’s actually a fantastic development. With the potential competition of generics coming up, I’d like to see if this becomes a repeat performance.

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