I am always trolling for new stories and new ideas in the healthcare field. It is a hobby of mine. Here is another cool one that I recently discovered. A Florida dental practice has gone concierge with a greeter, a complementary glass of champagne or wine upon arrival, an iPad to play with and on and on. Dr. Patty’s Dental Boutique in Fort Lauderdale is a combination spa and dental practice. Though I am not loving the fact that botox injections seem to be performed by just about anybody nowadays, I still like that this person is thinking out of the box. The future of healthcare, if we break free from the insurance model, may just be in good customer service and it doesn’t have to cater to the rich. Dr. Patty wants to stand out so she has independent contractors in the office who provide massages, facials, peels, waxing and eyelash and permanent makeup treatments. Sure, there will be critics of her program but the bottom line is that she is an example of what it means to be a business owner. Physicians, in general, gave this power away to hospitals and administrators and now we are paying for it. That is another reason why we are in the position we are in today. In our world, there would be one committee, two action plans, three administrators, and partridge in a pear tree involved in allowing her to “pilot” the program. This would take a year before they even found the CEO (he was another another retreat) of the hospital to sign off on it. All of this would make her frustrated and she would give up or fail miserably because she would not be able to adjust on the fly as she learned new things.
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