Insurance Companies as Nice Guys

Now that Obamacare has mostly passed, the insurance companies will be putting on their best faces.  A recent NYT article Aetna, Cigna, Humana an others have “introduced elaborate marketing campaigns to reposition themselves as consumer-friendly health care companies, not just insurance providers.”   Please.
As the article states, insurance companies are generally hated.   They want to fix this by “directly engaging consumers” in order to get their business and bypass the doctors.    I see it all the time with letters from these idiots about my patients.  They go right in the trash.   So get ready for the TV, newspaper and internet ads.  They will sticky and sweet and are going to want to make you puke.

Douglas Farrago MD

Douglas Farrago MD is a full-time practicing family doc in Forest, Va. He started Forest Direct Primary Care where he takes no insurance and bills patients a monthly fee. He is board certified in the specialty of Family Practice. He is the inventor of a product called the Knee Saver which is currently in the Baseball Hall of Fame. The Knee Saver and its knock-offs are worn by many major league baseball catchers. He is also the inventor of the CryoHelmet used by athletes for head injuries as well as migraine sufferers. Dr. Farrago is the author of four books, two of which are the top two most popular DPC books. From 2001 – 2011, Dr. Farrago was the editor and creator of the Placebo Journal which ran for 10 full years. Described as the Mad Magazine for doctors, he and the Placebo Journal were featured in the Washington Post, US News and World Report, the AP, and the NY Times. Dr. Farrago is also the editor of the blog Authentic Medicine which was born out of concern about where the direction of healthcare is heading and the belief that the wrong people are in charge. This blog has been going daily for more than 15 years Article about Dr. Farrago in Doximity Email Dr. Farrago – [email protected] 

  3 comments for “Insurance Companies as Nice Guys

  1. big picture doc
    July 21, 2012 at 6:43 pm

    See my last post regarding the lust for money and power.

  2. william brown
    July 18, 2012 at 10:18 am

    I have never heard decent, intelligent informed people refer to the 1964 Civil Rights Act as the “Favor the Negro Act”,
    So why refer, despicably, to the Affordable Care Act as “Obamacare”?

  3. July 18, 2012 at 8:56 am

    Can they make a silk purse out of a sow’s ear? Don’t know, but they will certainly try!

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