Marketing Robots

In a new study, researchers searched “online information from 432 hospitals across the country and found nearly half marketed robotic surgery for gynecologic conditions such as endometriosis or cervical cancer. A quarter of those hospitals used boilerplate copy from the robot manufacturer Intuitive Surgical”.  Wow.  Who cares about proof when you are trying to show off, I guess.  The study also found that one in six told consumers that “you owe it to yourself.”  Why and what do they owe to themselves?    I think technology is great but there has to be a delicate balance between the science with the art of medicine.   Right now robot technology is in its early stages and with some problems.  Oh yeah, the study also showed that “almost none mentioned potential downsides to the technology such as increased operating time or higher cost compared with conventional types of surgery.”  Scary.  Now check out the Hospital Robot Wars parody I did a while back on this blog but years ago in the Placebo Journal.  Nostradougus strikes again.

Douglas Farrago MD

Douglas Farrago MD is a full-time practicing family doc in Forest, Va. He started Forest Direct Primary Care where he takes no insurance and bills patients a monthly fee. He is board certified in the specialty of Family Practice. He is the inventor of a product called the Knee Saver which is currently in the Baseball Hall of Fame. The Knee Saver and its knock-offs are worn by many major league baseball catchers. He is also the inventor of the CryoHelmet used by athletes for head injuries as well as migraine sufferers. Dr. Farrago is the author of four books, two of which are the top two most popular DPC books. From 2001 – 2011, Dr. Farrago was the editor and creator of the Placebo Journal which ran for 10 full years. Described as the Mad Magazine for doctors, he and the Placebo Journal were featured in the Washington Post, US News and World Report, the AP, and the NY Times. Dr. Farrago is also the editor of the blog Authentic Medicine which was born out of concern about where the direction of healthcare is heading and the belief that the wrong people are in charge. This blog has been going daily for more than 15 years Article about Dr. Farrago in Doximity Email Dr. Farrago – [email protected]