Transparency Tipping Point


The title of Bloomberg Businessweek’s article was A Hospital CEO Promises More Pricing Transparency – and Makes Rivals Squirm and it just may be true. Steven Sonenreich, chief executive of Mount Sinai Medical Center in Miami Beach states that his hospital will start publishing what it charges insurers for procedures.  Yes!  Knowing what the insurance companies are paying gives a benchmark for what everyone SHOULD pay.   With more and more high deductible plans, patients now need to compare prices and this just may level the playing field.  This is a huge tipping point.  Keep your fingers crossed.

Douglas Farrago MD

Douglas Farrago MD is a full-time practicing family doc in Forest, Va. He started Forest Direct Primary Care where he takes no insurance and bills patients a monthly fee. He is board certified in the specialty of Family Practice. He is the inventor of a product called the Knee Saver which is currently in the Baseball Hall of Fame. The Knee Saver and its knock-offs are worn by many major league baseball catchers. He is also the inventor of the CryoHelmet used by athletes for head injuries as well as migraine sufferers. Dr. Farrago is the author of four books, two of which are the top two most popular DPC books. From 2001 – 2011, Dr. Farrago was the editor and creator of the Placebo Journal which ran for 10 full years. Described as the Mad Magazine for doctors, he and the Placebo Journal were featured in the Washington Post, US News and World Report, the AP, and the NY Times. Dr. Farrago is also the editor of the blog Authentic Medicine which was born out of concern about where the direction of healthcare is heading and the belief that the wrong people are in charge. This blog has been going daily for more than 15 years Article about Dr. Farrago in Doximity Email Dr. Farrago – [email protected] 

  2 comments for “Transparency Tipping Point

  1. Karen P.
    May 22, 2013 at 1:50 pm

    This will be good for the patients to know what the hospital charges will be, however, this does not mean that anyone will know what the insurance companies will pay the hospital. It depends on what has been negotiated in the contract with the insurance company. I am not sure that the hospital could release that information to the public anyway.

    • Doug Farrago
      May 22, 2013 at 2:25 pm

      I thought the article stated it will be what the insurers pay.

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