More Generics, Fewer Freebies


Last week I mentioned my sadness when I heard the American Medical News publication had shut down.  Well, The Atlantic made a connection between the decline of Big Pharma’s profits to the decline of AMNews:

That trade publications and medical journals suffer as a downstream effect of cheaper generic medications becoming available (which many physicians advocate, in the interest of making treatments more accessible to patients) further confuses the relationship between academia and industry.

Yes, the freebies are gone my friends.   The problem is that doctors are also very cheap (or have the mindset that everything should be free).  I know this way too well with the demise of my Placebo Journal.  Getting doctors to pay for anything is like getting blood from a stone.   That being said, the times have changed and we just need to get used to that.  The Big Pharma events are extinct.  The reps are going away.   And the AMNews is gone.

Douglas Farrago MD

Douglas Farrago MD is a full-time practicing family doc in Forest, Va. He started Forest Direct Primary Care where he takes no insurance and bills patients a monthly fee. He is board certified in the specialty of Family Practice. He is the inventor of a product called the Knee Saver which is currently in the Baseball Hall of Fame. The Knee Saver and its knock-offs are worn by many major league baseball catchers. He is also the inventor of the CryoHelmet used by athletes for head injuries as well as migraine sufferers. Dr. Farrago is the author of four books, two of which are the top two most popular DPC books. From 2001 – 2011, Dr. Farrago was the editor and creator of the Placebo Journal which ran for 10 full years. Described as the Mad Magazine for doctors, he and the Placebo Journal were featured in the Washington Post, US News and World Report, the AP, and the NY Times. Dr. Farrago is also the editor of the blog Authentic Medicine which was born out of concern about where the direction of healthcare is heading and the belief that the wrong people are in charge. This blog has been going daily for more than 15 years Article about Dr. Farrago in Doximity Email Dr. Farrago – [email protected] 

  5 comments for “More Generics, Fewer Freebies

  1. kURT
    September 4, 2013 at 3:14 pm

    Reminds me of the time a recently retired FP doc mentioned to me he has the time now to read the
    journals he didn’t have time for when in practice. I believe a lot of use could appreciate that.

  2. Lawrence J. Nyeste, M.D.
    September 4, 2013 at 9:54 am

    More Generics, “FEWER” Freebies

    • Doug Farrago
      September 4, 2013 at 10:05 am


  3. Pat
    September 3, 2013 at 9:01 am

    A strange ironic ending for a publication that spent a lot of editorial ink on the hyperinflated, exaggerated gifts-to-doctors ‘crisis’. One hopes the AMA will continue expanding their exciting, oh so valuable code book industry.

    • Sir Lance-a-Lot
      September 4, 2013 at 9:00 am

      Absoultely, Pat – I’m on the edge of my seat waiting for the release of ICD-11 – I hear it will be a real blockbuster!

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