As unproven as customer satisfaction surveys are, they are not going away. A new study found 59 percent of people said those physician-rating sites were at least “somewhat important” when choosing a doctor. This trend continues to climb. Are they valid? Of course not. Can you get destroyed on these sites? You betcha. If only a few people rate you and one idiot slams you then the numbers look skewed. And one out of five of your patients are looking at these sites: Healthgrades.com, Vitals.com and RateMDs.com. If you don’t think patients believe what they read then you are clueless. So the big question is whether to ignore this or not? My gut tells me we need to pay attention and that we need to use the system in our favor (if you get my drift).