Insurance is Out


Well, I am three weeks in.  I have around 100 of the 600 patients I want for my direct primary care practice.  I am sure the rest will come with time and word of mouth.  This is about telling and a little bit about selling.  Here is the recent article in my local paper about me.  It has drawn some interest and we are fielding tons of call.  Inherently, the people get it.  The interesting thing, though, is that I am still in a battle with insurers.  Why?  Because even though I don’t take insurance it is tough for people to grasp the concept that they have to pay more per month to me.  I understand.  The question that I ask them is “what are you getting for the money you pay to your insurer” and the answer is invariably “nothing”.  Unfortunately, they pay so much to these crooks that it doesn’t matter.  So, my focus is value.  I tried exceed my customers’ expectations.  I am sure you rarely hear that from a doctor anymore.

Douglas Farrago MD

Douglas Farrago MD is a full-time practicing family doc in Forest, Va. He started Forest Direct Primary Care where he takes no insurance and bills patients a monthly fee. He is board certified in the specialty of Family Practice. He is the inventor of a product called the Knee Saver which is currently in the Baseball Hall of Fame. The Knee Saver and its knock-offs are worn by many major league baseball catchers. He is also the inventor of the CryoHelmet used by athletes for head injuries as well as migraine sufferers. Dr. Farrago is the author of four books, two of which are the top two most popular DPC books. From 2001 – 2011, Dr. Farrago was the editor and creator of the Placebo Journal which ran for 10 full years. Described as the Mad Magazine for doctors, he and the Placebo Journal were featured in the Washington Post, US News and World Report, the AP, and the NY Times. Dr. Farrago is also the editor of the blog Authentic Medicine which was born out of concern about where the direction of healthcare is heading and the belief that the wrong people are in charge. This blog has been going daily for more than 15 years Article about Dr. Farrago in Doximity Email Dr. Farrago – [email protected]

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2 Responses

  1. DoctorSh says:


    Build it and they shall come does not always work.
    My suggestion is to have an Open House or two or three.
    You need to get the message out.
    Once that starts you should be fine as long as you follow thru on your desire to be a different physician from the mangled care treadmill that patients want an alternative to.

  2. Scott says:

    Great job Doug. Here’s hoping for more success. It would be interesting to learn some details such as purchasing an office, accounting, etc.

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