Crappa Cola

Here is an interesting idea that we thought of first.  This article from the WSJ discusses Japan Coca-Cola Plus, “which features a government-approved laxative ingredient, hoping it would help their bodies absorb less fat from the slices”. WTF you say? I know.  So I guess they think the fat-absorption properties of dextrin will make them thinner.  Will it work?  Probably not. Will people there crap their pants?  Probably.  It doesn’t matter.  The most important point is that we, at the Placebo Journal, first thought of combing a medication with a treat and making it into a product.  It was called Godivaphage and that was 16 years ago!


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