Crappa Cola

Here is an interesting idea that we thought of first.  This article from the WSJ discusses Japan Coca-Cola Plus, “which features a government-approved laxative ingredient, hoping it would help their bodies absorb less fat from the slices”. WTF you say? I know.  So I guess they think the fat-absorption properties of dextrin will make them thinner.  Will it work?  Probably not. Will people there crap their pants?  Probably.  It doesn’t matter.  The most important point is that we, at the Placebo Journal, first thought of combing a medication with a treat and making it into a product.  It was called Godivaphage and that was 16 years ago!


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Douglas Farrago MD

Douglas Farrago MD is a full-time practicing family doc in Forest, Va. He started Forest Direct Primary Care where he takes no insurance and bills patients a monthly fee. He is board certified in the specialty of Family Practice. He is the inventor of a product called the Knee Saver which is currently in the Baseball Hall of Fame. The Knee Saver and its knock-offs are worn by many major league baseball catchers. He is also the inventor of the CryoHelmet used by athletes for head injuries as well as migraine sufferers. Dr. Farrago is the author of four books, two of which are the top two most popular DPC books. From 2001 – 2011, Dr. Farrago was the editor and creator of the Placebo Journal which ran for 10 full years. Described as the Mad Magazine for doctors, he and the Placebo Journal were featured in the Washington Post, US News and World Report, the AP, and the NY Times. Dr. Farrago is also the editor of the blog Authentic Medicine which was born out of concern about where the direction of healthcare is heading and the belief that the wrong people are in charge. This blog has been going daily for more than 15 years Article about Dr. Farrago in Doximity Email Dr. Farrago – [email protected] 

  2 comments for “Crappa Cola

  1. David Grant
    February 3, 2018 at 8:40 am

    I think many of us have toyed with the idea of requiring thiamine in the cheap types of alcohol that poor alcoholics favor (Thunderbird, MD 20-20, etc.). One problem is that it would be hard to write a legal definition of “cheap hooch favored by drunks”.

  2. Pat
    January 27, 2018 at 8:06 am

    It’s the real thing (and I remember good ol’ Godivaphage XR fondly).

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