You need to read this article to see how a journalist won a “top doctor” award for $99. It’s so unbelievable. So gross. Here was the message this guy, Marshall Allan, received:
I asked how I had been selected. My peers had nominated me, she said buoyantly, and my patients had reviewed me. I must be a “leading physician,” she said.
He explained to the lady on the phone that he was a journalist, and not a doctor, but it didn’t matter. She was probably getting a bonus by making the sale. And that is how he got his plaque. I recommend reading the whole article.
I hate to say it but these things work. Doctors have egos and patients like to brag about their doctors. And these companies profit off all of this. This is the kind of world we live in.