Transparency is Bad? Please.

The administration wants full disclosure on healthcare prices. What other industry hides their costs? It surreal. It’s ridiculous. But not if that is how you make your money, which is by fooling people and then gouging them. Here is what the critics say:

But critics say it wasn’t clear whether enough consumers would use price information to seek out lower-cost treatment and bend the cost curve. And the proposals would likely be met with stiff industry opposition, including lawsuits challenging the White House’s authority to mandate cost disclosures.

Tom Nickels, executive vice president of the American Hospital Association, has said a broad proposal requiring price disclosure wouldn’t give consumers an accurate picture of out-of-pocket costs under their insurance plans.

What? Consumers use price information EVERYDAY to seek better costs. It’s called Amazon. And why won’t it give an accurate picture? Because the industry succeeds by keeping the customers ignorant.

It’s time to change all that.

138200cookie-checkTransparency is Bad? Please.