Author Nick Murray writes for an audience of financial planners and has a concept for building a practice that resonated with me immediately in both medical and in my financial life. He states that our work and practice (medical or otherwise) is to build an ark for those patients/clients that see the value in boarding.
We recognize that a hard rain will fall for many of our patients/clients-whether premature atherosclerosis from undertreated diabetes, or poor diet, or bad investments and other financial mistakes. Our job is to build a safe place with integrity and care.
At the same time, we need to realize that not everyone needs the ark. There are others that don’t think they need the ark (even though they do). We must “let that go.” Our work is to build the best ark we can-to keep our people safe and dry.
This concept expands to help in constructing and managing a wide range of businesses. Concentrating on doing the best job of protecting your patients/clients/customers will lead to high level of job satisfaction and a practice that attracts more people to come out of the rain.