The details of your online presence have a strong influence on long-term sustainability for private practice owners.
You already know that a strong online presence is essential to bring in new referrals and keep current patients engaged.
But have you ever thought about what patients see when they Google you? Rest assured, it’s more than just your private practice website.
And since the Web is changing and shifting all the time, online reputation management isn’t a one-time activity. You’ll need to set up regular monitoring and be able to address concerns quickly.
There are two aspects to online reputation management for private practice owners. The first aspect is your business name and any reviews, advertising, and content related to it. The second aspect is your own name as the private practice owner and clinician.
Both aspects function as a part of your brand messaging. And private practice owners have to take an active role in making sure that every aspect of brand messaging out there is an exact match for their marketing strategy.
There are companies out there who will handle things like online reputation management for private practice owners. You may wonder why it would be worth the effort and dedicated time to do this task yourself.
First of all, you should know that the two most effective ways to control your online reputation are both free and accessible to anyone. Since Google is by far the most popular search engine out there, private practice owners can use Google’s tools in two ways to monitor and update their online reputations.
To know exactly what people are seeing when they Google you, use the free online tools found on the Google dashboard. Private practice owners can use this tool to search for their own names, their business names, and the SEO keywords they are using in their content. You can also set up a Google alert so that you’ll be sent an email every time one of your search terms shows up online.
This can be done easily inside of 30 minutes. This is one key area we suggest you maintain yourself. Have at it!