Quote of the Week: FIGS

“A lot of you guys have pointed out an insensitive video we had on our site — we are incredibly sorry for any hurt this has caused you, especially our female DOs (who are amazing!),” the company said in a statement. “FIGS is a female founded company whose only mission is to make you guys feel awesome.”

FIGS scrubs marketing

(If you haven’t heard of the controversy then read this article. The full video is there. Yes, the physician world, especially DOs, are in an uproar. I am not sure if nurses, their main customer base, care. Do you think it will hurt FIGS that much? Nah. Below is the comment section under their new ad on FB. As I have always said, fashion trumps cancel culture. It’s the second law of thermodynamics, I believe.)


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Douglas Farrago MD

Douglas Farrago MD is a full-time practicing family doc in Forest, Va. He started Forest Direct Primary Care where he takes no insurance and bills patients a monthly fee. He is board certified in the specialty of Family Practice. He is the inventor of a product called the Knee Saver which is currently in the Baseball Hall of Fame. The Knee Saver and its knock-offs are worn by many major league baseball catchers. He is also the inventor of the CryoHelmet used by athletes for head injuries as well as migraine sufferers. Dr. Farrago is the author of four books, two of which are the top two most popular DPC books. From 2001 – 2011, Dr. Farrago was the editor and creator of the Placebo Journal which ran for 10 full years. Described as the Mad Magazine for doctors, he and the Placebo Journal were featured in the Washington Post, US News and World Report, the AP, and the NY Times. Dr. Farrago is also the editor of the blog Authentic Medicine which was born out of concern about where the direction of healthcare is heading and the belief that the wrong people are in charge. This blog has been going daily for more than 15 years Article about Dr. Farrago in Doximity Email Dr. Farrago – [email protected]

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2 Responses

  1. Joanna says:

    To be fair, there was a veritable deluge of outrage over this ad. The founder of Physician Moms Group (which at this point is >70,000 members strong) heavily publicized this insulting/inflammatory piece of garbage and the ensuing lame “apology.” After the AOA threatened to sue, Figs donated $100,000 to it. I guess that’s one good thing that came of it. I personally am really bummed to no longer buy my favorite scrubs from this company because unfortunately I’m a female DO and even though I can probably read a medical book upside down, I definitely wouldn’t bother, nor do I wear babydoll pink.

  2. Sir Lance-a-lot says:

    A few observations, Doug:

    1. In Italian, “fico” is the word for fig, the fruit. “Fica” is the direct equivalent of the English “See You Next Tuesday,” if you know what word I mean.
    If I were founding a women’s clothing company, I might choose a different name.

    2. I never received a single piece of literature from a DO school until I was briefly waitlisted for allopathic school, at which point I received an avalanche of advertising for DO schools.
    Just an observation.

    3. I had never heard of this company before, but any company that would advertise to professionals this way is F’ed-up and deserves to feel a giant flushing sound as its customers wash away. I mean that was just cold. And DOs are sensitive about that sort of thing. I mean, I’ll read a medical book upside-down at work just to amuse the nurses, but the DOs, who ain’t no worse than I am, are always fighting for the respect they deserve.

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