“A lot of you guys have pointed out an insensitive video we had on our site — we are incredibly sorry for any hurt this has caused you, especially our female DOs (who are amazing!),” the company said in a statement. “FIGS is a female founded company whose only mission is to make you guys feel awesome.”
FIGS scrubs marketing
(If you haven’t heard of the controversy then read this article. The full video is there. Yes, the physician world, especially DOs, are in an uproar. I am not sure if nurses, their main customer base, care. Do you think it will hurt FIGS that much? Nah. Below is the comment section under their new ad on FB. As I have always said, fashion trumps cancel culture. It’s the second law of thermodynamics, I believe.)
BRING BACK MANILA! CHARCOAL PLEASE!