Information, both excellent as well as pure crap is everywhere when talking about pain, disease, medication, and of course complementary and alternative care. And information continues to grow, in fact to explode on a daily basis.
All you need to do is spend some time on line for a while. You will see that people are literally all over the place. Now there are hundreds if not thousands of websites, chat rooms, and so-called support groups etc., all talking about health, illness, this supplement, that drug, this therapy and yes even this doctor and that therapist.
But there is one single thing that becomes readily apparent during this entire experience and that is that people eventually gravitate in huge numbers to trusted authorities.
Look for example at the followers that someone like Dr. Oz has versus a lesser-known authority. Why has Dr. Oz just as one example become such a trusted authority?
Well obviously a lot of media and extensive marketing etc.
But honestly he looks the part, talks with authority, and he is not afraid to call on the expertise of others.
This has not been an overnight phenomenon; indeed it has taken years to achieve huge success. In every city and town around the country however this is repeated on a lesser scale every day.
But if your private practice is not the local trusted authority for your community, you must ask yourself exactly why? The solutions lie in applying everything we just covered.
Be consistent! Look professional, talk with authority, and use all the media to your distinct advantage.
Build your authority using tools and such as public speaking, videos, telemedicine, and a first class social media presence. If you need to learn how, reach out to our team here on Authentic Medicine!
Be willing to work with local TV, radio and news media personnel and above all always be completely honest, friendly and open. This is exactly the reputation that will ensure YOU are the trusted health authority in your community.