Many times, private practice owners make two kinds of mistakes when it comes to marketing.
Some try to be the expert on every aspect of their business and wear too many hats. Since they can’t be everywhere and do everything, something is likely to fall through the cracks—and there’s a good chance that “something” will be related to marketing.
Others hire an entity to manage all their marketing needs. Outsourcing is terrific, but the mistake here is to be hands-off and allow “the expert” to do all the work without any oversight.
The happy medium is in knowing when to outsource, and knowing how to stay in touch with the basics of your marketing even when you’ve hired someone else to do the bulk of the work.
But some basic but weekly attention to these 4 key pieces is essential to private practice success!
1. Understanding SEO for Your Private Practice Website
Do you know how to optimize your website to attract search engines and new patients? Too many private practice owners ignore this vital aspect of website building and maintenance. Worse, some may be using outdated practices from years ago that will penalize them in current ranking algorithms.
2. Getting a Grip on Social Media for Your Private Practice
Is your private practice active in social media? More importantly, are you doing it effectively? It’s not enough just to “be on Facebook,” especially now when the landscape is rapidly changing! And it’s vital to understand the etiquette for specific social media sites so that your marketing efforts don’t backfire.
3. Getting Substantive Content in Front of Your Potential Patients
Content marketing is the cornerstone of online marketing for private practice. It’s not enough anymore to set up a static website with your bio and a snapshot of your staff. Patients these days expect private practice owners to be publishing authoritative content on a regular basis. Right now is also a great time to do guest radio and podcast spots right in your own community.
4. Learning What You Need to Know about Online Reputation Management for Your Private Practice
Your private practice needs positive reviews on social and other online review sites. If a potential patient goes to check your reviews before making an appointment, that person had better find multiple glowing reviews and few (or no) negative ones. The worst-case scenario is for the patient to find no reviews at all. That patient is going to look elsewhere.
Don’t let someone else’s decisions drive your private practice success—or drive it into the ground. Keeping your finger on the pulse of your private practice marketing strategy is a major key to achieving your vision long-term. We suggest you simplify and run your practice off basic daily checklists.
Just tasking then checking in on these 4 for 20 mins a week can put you way ahead and cut your stress immeasurably!