Does DPC Need to Be Sexier?

Direct Primary Care is growing steadily but it sure seems that many people are missing the advantages we offer. Ryan Neuhofel, DO, and president of the Direct Primary Care Alliance, points out that all the big investors love this company HIMS. You can see the deal they offer above for an ED drug. What they are missing is that for DPC docs who dispense drugs, the same medicine is prescribed for a total of $3 total and the patient gets “comprehensive primary care in case he has more than a penis”.

Isn’t it time for rest of the world to jump on the DPC bandwagon?

(Disclaimer: DPC “not” owned by individual docs and not run like small practices usually fail and in no way do I want investors creating DPC franchises or Walmart DPCs).

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Douglas Farrago MD

Douglas Farrago MD is a full-time practicing family doc in Forest, Va. He started Forest Direct Primary Care where he takes no insurance and bills patients a monthly fee. He is board certified in the specialty of Family Practice. He is the inventor of a product called the Knee Saver which is currently in the Baseball Hall of Fame. The Knee Saver and its knock-offs are worn by many major league baseball catchers. He is also the inventor of the CryoHelmet used by athletes for head injuries as well as migraine sufferers. Dr. Farrago is the author of four books, two of which are the top two most popular DPC books. From 2001 – 2011, Dr. Farrago was the editor and creator of the Placebo Journal which ran for 10 full years. Described as the Mad Magazine for doctors, he and the Placebo Journal were featured in the Washington Post, US News and World Report, the AP, and the NY Times. Dr. Farrago is also the editor of the blog Authentic Medicine which was born out of concern about where the direction of healthcare is heading and the belief that the wrong people are in charge. This blog has been going daily for more than 15 years Article about Dr. Farrago in Doximity Email Dr. Farrago – [email protected] 

  3 comments for “Does DPC Need to Be Sexier?

  1. Steve O'
    February 11, 2019 at 1:02 pm

    DPC fights an uphill battle. Americans are trained from birth to trust brands, not people. We are trained to believe that only experts can determine quality.
    Donald Trump polished his brand so heavily that it was sold to producers as an endorsement. There was Trump Vodka sold by a teetotaler. Harvard, Mayo and others are not just universities; they are brands.
    DPC is for those who can think independently. These are a vanishing few.

  2. Steve O'
    February 11, 2019 at 10:07 am

    DPC or Uberdoc?
    The Big Players love DPC, if they can take hold of it and control it. You mentioned the faux DPC arrangements, but you ain’t seen nothin’ yet.

    (Disclaimer: DPC “not” owned by individual docs and not run like small practices usually fail and in no way do I want investors creating DPC franchises or Walmart DPCs).
    The Fraudsters heading Health Insurance have a plan for zero-hour physician contracts; sub-locums bottom feeding in individual practice primary care. They own the practice and give you a fixed payment for patient care. But the Big Insurer controls who you can see. You can’t take on Sally Sickly who can’t pay enough to the big insurance. You can see Johnny Warmbucks, until they sucker another “DPC” in the neighborhood to take 5% less – and then Johnny goes over to his new provider. “Of course, being seen by a DPC who represents the Quality Standards of the Big Insurer as well.” The Quality standards are $$$$. They’ll be vacuuming up PA’s and NP’s into the “big money” of Uber healthcare until they wise up,
    DPC may get undercut by the insurers. It’s part of the universal retail game of bait-and-switch. Ask your doctor provider.

  3. Jennifer Hollywood
    February 11, 2019 at 9:44 am

    Heck. You can get the 20 mg tablets at most pharmacies for about a $1 per pill or less.

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