Authentic Medicine Podcast #5: Being a Physician Expert for the Media with Jennifer Shu MD

Authentic Medicine Podcast #5: Being a Physician Expert for the Media with Jennifer Shu MD

Jennifer Shu MD is a pediatrician who works at an academic medical center, where she was director of the normal newborn nursery.  She is a medical expert for CNN.com (Nancy Grace Show, Headline News), NBC Nightly News, MSNBC, the Discovery Health Channel, US News and World Report, USA Today, US Weekly, local and national television, newspapers and radio shows, and multiple parenting magazines and websites.  She writes for WebMD and is quoted frequently in parenting magazines, newspapers and Internet articles.  She is also a regular host on ReachMD, the Channel for Medical Professionals, on XM satellite radio.

She is a co-author of the award-winning parenting books “Heading Home with Your Newborn: From Birth to Reality” and “Food Fights” and her consulting experience includes:
• Technical reviewer for juvenile product manufacturer
• Script reviewer for educational video production company
• Pediatrician consultant for National Institutes of Health grant to teach nutrition science to elementary school students
• Media spokesperson for pharmaceutical product launch
• Panel expert for toilet training product manufacturer
• Editorial reviewer for web and print-based parenting materials
• Advisory board member for a food industry nutrition council
• Leadership roles in professional medical organizations

Dr. Shu does PSAs (public service announcements) for the AAP (American Academy of Pediatrics) and is the editor of their consumer parenting website. She is now also working hard on a parenting tracking app that hopefully will take over the market.

In today’s episode I talk to her about her experiences in the medical system and whether she would change how her career transpired. We talk about different medical conferences that have helped her as well as the media training that has made her the expert she is.  She explains what to do to get ready, how to get trained and how to get gigs.  As a mom and a doctor, I talk to her about those challenges as well.  This is a really nice conversation that may give you the motivation and tips to becoming the medical expert for TV and radio.

You can find her at HERE at her website. 

Take a listen and please leave some feedback.

Audio is here on Libysn 

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Douglas Farrago MD

Douglas Farrago MD is a full-time practicing family doc in Forest, Va. He started Forest Direct Primary Care where he takes no insurance and bills patients a monthly fee. He is board certified in the specialty of Family Practice. He is the inventor of a product called the Knee Saver which is currently in the Baseball Hall of Fame. The Knee Saver and its knock-offs are worn by many major league baseball catchers. He is also the inventor of the CryoHelmet used by athletes for head injuries as well as migraine sufferers. Dr. Farrago is the author of four books, two of which are the top two most popular DPC books. From 2001 – 2011, Dr. Farrago was the editor and creator of the Placebo Journal which ran for 10 full years. Described as the Mad Magazine for doctors, he and the Placebo Journal were featured in the Washington Post, US News and World Report, the AP, and the NY Times. Dr. Farrago is also the editor of the blog Authentic Medicine which was born out of concern about where the direction of healthcare is heading and the belief that the wrong people are in charge. This blog has been going daily for more than 15 years Article about Dr. Farrago in Doximity Email Dr. Farrago – [email protected]